The reason I deliver a one-of-a-kind piece just for you

Everything began with one jersey.

1998, when I was 12 years old.
I idolized Zinedine Zidane of the French national team.

I wanted the same jersey. But as a kid living in a rural part of Hokkaido, I didn't even know where or how to buy one. Back then, international soccer felt so much more distant than it does today.

2000, my 14th birthday.
The first jersey I was bought was a long-sleeved Manchester United David Beckham shirt.

I chose a significantly larger size so I could wear it for as long as possible. I kept wearing that one jersey for nearly 10 years, until I graduated from college.

To us, jerseys have always been more than just "clothes."

Soccer began to drift away from my daily life

Since then, the environment for enjoying European soccer from Japan has steadily improved.

However, once you start working, it becomes difficult to keep up with late-night matches in real time. As my work became busier, the soccer I once loved so much gradually drifted away from my daily life.

That changed in the winter of 2015.

FC Barcelona came to Japan for the FIFA Club World Cup. To go see the match, my wife and I bought matching Barcelona jerseys.

Putting on a jersey after so long and heading to the stadium.
That alone brought soccer back into my daily life.

It’s okay if you can’t watch every match in real time. Wearing the jersey of your favorite player. Decorating your room with it. Wearing the merchandise.

Having your "favorite" in your daily life. That is the vital connection for continuing to love a sport.

I realized that all over again.

The one you want isn't easy to get

However, when I actually tried looking for jerseys in Japan, the options were far from plentiful.

Depending on the club, player, or specifications, some items aren't sold domestically. Even if you can order them, it takes a long time to arrive. If you import them from overseas, you face shipping costs and customs duties, and the quality of the name and number heat-pressing can be inconsistent.

I wished I could choose my favorite jerseys more freely.
I wished I could have the names, numbers, and patches of my favorite players applied perfectly.

I was still a salaryman at the time, but I decided that if it didn't exist, I would do it myself.

I bought a commercial heat press machine and started doing the pressing myself. I traveled overseas in search of better materials and found suppliers. To improve the quality of the application, I even introduced a professional Italian-made heat press machine.

I spent my days pressing them one by one, from the time I finished work until late at night. By the time I incorporated the business, I had processed over 10,000 jerseys, including both current and past seasons.

I didn't want to make it just a shop that sells shirts

This is how Kit of the Day was born.

What we want to create is not just "a place where you can buy jerseys."

We sell jerseys selected from Japan and abroad, and provide customization including player names, numbers, and tournament patches. Beyond that, we place great importance on customizing jerseys that customers already own.

A treasured shirt you bought long ago.
A jersey you got while you were abroad.
A past-season jersey you've been searching for forever.

You can send us these shirts online, or bring them directly to our physical store.

Not being able to get the one you want because of where you live—I don't want anyone to feel that frustration I felt as a child in Hokkaido ever again. That is why we aim to ship nationwide through our online store, and for our local customers, to get it to them as quickly as possible at our shop.

All processing is done in-house, and we aim to ship in-stock items within 2-3 days, and even items requiring customization within 10 days.

You can start by picking out a new shirt.
You can complete a jersey you already own.

We handle both sales and custom application because what we want to deliver isn't just a "product."

Your one and only jersey.

The moment your favorite player's name goes on the back.
The moment that tournament patch is applied to the sleeve.

Even if it's the same jersey, that specific one becomes something a little bit special.

It becomes layered with memories of your favorite club, player, an unforgettable match, and yourself watching over that era.

Just as I kept wearing that long-sleeved Beckham jersey I got at 14 for nearly 10 years.
That one jersey might just stay by someone’s side in their daily life for a long time.

That is why we continue to press them one by one today.
Quickly, accurately, and as beautifully as we possibly can.

Your one and only jersey.
That is what Kit of the Day is.